

ArtD. study
Realistically filmed characters transferred to a digitalized environment in an advertising spot.
Abstract
The work is devoted to the filming of a real acting action (figure skating performance) and its placement in a virtual space, which was created as a faithful digital representation of an existing historical model (Sala Terrena at Červený kameň Castle). The aim of the work was to learn about the current technological possibilities of creating virtual representations of real spaces, filming using motion control technology and the possibilities of their use in filmmaking processes. At the same time, the aim was to propose a time and technological optimization of these processes, to develop new unique processes and to practically verify these processes in the realization of an advertising spot. After analyzing the existing means and processes of digitizing real objects using laser scanning and photogrammetry, the main advantages and disadvantages of these methods were identified and a new process was proposed that combines these methods and makes them more efficient. The resulting virtual space was thus created in a very short time and with an accuracy that is an order of magnitude higher than the existing models. When filming the acting action, world-class motion control technology was used. The possibilities of its precise programming made it possible to realize the artistic intention despite limited spatial and financial possibilities. At the same time, this technology significantly helped in the final integration of the acting part into the virtual environment. The artistic potential of the fully virtual environment was used in the simulation of the accelerated passage of time and the corresponding changes in the light atmosphere of the environment. The main goal of the work was thus achieved and the newly developed procedures, practically verified in the implementation of the advertising spot, provide much wider possibilities for the use of virtual representations of real models in the film industry, both in terms of artistic and visual aspects and in terms of implementation.